EMAIL: info@okeno-ip.jp
No. 088; Section 4-1-11: confusing similarity refusal;
BLACK★BLACK v. BLACK & BLACK;
Appeal No. 2014-4368
(June 6, 2014)
Bottom line: The Board found that BLACK★BLACK is
not confusingly similar to BLACK & BLACK.
The applicant filed
an application for BLACK BLACK with red star device shown below, designating
hygienic hand towels of paper, towels of paper, stationery, etc. in Class 16 and
woven textile goods for personal use in Class 24.
<Applied-for
mark>
The examiner cited
two prior registrations for BLACK & BLACK in block letter, one designating
woven textile goods for personal use, etc. in Class 24 and the other designating
stationery in Class 16.
As for the
applied-for mark, the Board noted that the red star device and literal elements
BLACK at each side are unified as a whole.
The red star device in the middle does not have any semantic connection
with BLACK at each side. The applied-for
mark will be pronounced as [black black].
The word “black” may refer to the color of the goods, but in view of the
composition of the applied-for mark, it rather emphasize “black”
semantically. The applied-for mark has
connotation of “black”.
As for the cited
mark, ampersand is commonly known and used to represent “and”. The cited mark will bear sound and
connotation corresponding to “black and black”.
Turning to comparison
of the marks, the Board noted that the sound [black black] and [black and black]
are different in the middle and phonetically distinguishable. The connotation of “black” and “black and
black” are not identical and the marks are not semantically similar. Further, the marks are visually
distinguishable due to the red star device and ampersand in the middle. Accordingly, the Board found that the marks
at issue are not confusingly similar to each other.
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